Content, context, infra structure

Have you ever wondered why people is more into Twitter than Facebook and Yahoo! is passionate into Koprol?

Take your time to take a look at them a little deeper:
- You can express even more in FB
- Twitter has more character limitation
- Koprol can share what (and where) you're up to

However, I found that in FB, the expression is tend into negative tone. But as I notice in Twitter, due to its character limitation, people is more selective in expressing themselves. That is why its tone tends to be more possitive. You don't want to be solely judged when you're angry, right? :)
Well, I suppose LM was lucky because people supported her (as people has common 'enemy' :)).

In short, let me wrap up for you:
- Twitter is more likable because its CONTENT is possitive
- FB is prefer because it can express the CONTEXT that we're in
- Koprol is sexy to Yahoo! because of its INFRA STRUCTURE

So, if there is a Triumvirate in Marketing, I bet this CCI is! :)