First hunt, then farm

If one ask you of which one is more important: retain existing customers or gain new ones? Well, I might say both are equally important. But when it's come to timing matter, it depends.

Whatever we sell, it should have its life lively. By lively means deeper the root and wider the growth. When your product is in growing stage, then getting new ones sholud be the priority. But when it's come near to its maturity, focus on deepening the root.

Yes, one should do the farming. The root needs to be deepen so that it by itself will be fruitful. Another, do the hunting. No matter how big one tree is, needs to serach for new ones. Somebody should do the hunting.

Farmer & hunter has different characteristic. Don't let them fight. Let them sing & dance so that our village can live happily ever after :).