Rabu, 26 Mei 2010

Content, context, infra structure

Have you ever wondered why people is more into Twitter than Facebook and Yahoo! is passionate into Koprol?

Take your time to take a look at them a little deeper:
- You can express even more in FB
- Twitter has more character limitation
- Koprol can share what (and where) you're up to

However, I found that in FB, the expression is tend into negative tone. But as I notice in Twitter, due to its character limitation, people is more selective in expressing themselves. That is why its tone tends to be more possitive. You don't want to be solely judged when you're angry, right? :)
Well, I suppose LM was lucky because people supported her (as people has common 'enemy' :)).

In short, let me wrap up for you:
- Twitter is more likable because its CONTENT is possitive
- FB is prefer because it can express the CONTEXT that we're in
- Koprol is sexy to Yahoo! because of its INFRA STRUCTURE

So, if there is a Triumvirate in Marketing, I bet this CCI is! :)

Rabu, 19 Mei 2010

Value

Hey, we just got our new Finance Minister. Agus Martowardojo. Back in the days, at Sudirman & Bintaro we just call him Agus Marto :).
Gotten an expectation to my previous boss, I just hope he can deliver more value to us. Value means benefit devided by cost.
Sure there are cost that we have to spend (he's not from any, you know). But he should give out even more benefit. To the macro, to the micro. That's what I mean by value :).

Selasa, 18 Mei 2010

Timing is every thing

Tonight, just like the night before and before and before, spend out at Pool 10. And also 11.
While enjoying my stick & balls, then come a girl. She's not bad, at all, yet not too gorgeous though. However, she was like a center piece. All eyes are on her.
What a phenomenon. She dressed not so special, nor her make up. But men & women all take a glimpse.
Try not to be envy, I was thinking what so special about her. Then it was just the music. She came right when the music started. Then she moved along the rhytm. Harmonious!
Then it was just a perfect timing that credited her all the attantion. How simple thing turned out to be perfection. I couldn't help but wonder: what if we permanently applied her trick on our job. On our project. All eyes would be just on us. I suppose this is what so called in the marketing term: Time to Market.
Well, it is no wonder if people say that timing is every thing :).

Minggu, 16 Mei 2010

Thank God

See something awkward in the writing?

According to the dictionary, it should be one 's', both for British & American. But there's no Indonesian version, right? Even Sing has one.

So, no worries. It's just my version. Thank God to give me one :)

Possitivity

May 12, 2010

Trending topic for today is memorizing 12 years of (Indonesian) Chaotic May. Tweeps are varied, from sentimental to apathetic. One says that because of this then he had a passport. Some even questioning that were Trisakti students hero?

Any way, today is 2 delayed days of my request to be coached. Yes, I asked for it as I certainly needed. I fully realized that there some areas of me need an intensive improvement (as I certainly new to this field). Also I need to express my side of story (people shall always need both sides of story, right?)

At certain point, I was big-hearted (at least try to) to let this burden passed to some one that seems to be very ambitious to handle. Unfortunately, that person I recommend was not given enough trust from the mandate giver. That remains me no choice than to take the challenge.

As my mentor said, he is convinced that in five years I'll turn out to be something. Thus, I will remember this day why he wouldn't let me pass.

If other put his trust on me that big, then there's no way that I shall not be :)